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A. PROGRAM SUMMARY

1. Program objectives

Overall objective

Small and medium farmers profit more from internal and external markets.

Short-term objectives

  • Supporting the development of the agro-food sector trough information dissemination about market principles and trends
  • Setting up cooperatives and developing their capacities to invest in marketing
  • Increasing the sales of small and medium farmers through informal cooperation
  • Improving the business management capacities trough knowledge transfer
  • Improving legislation for economic rural development by creating a favorable frame for investments and SME development
  • Decreasing the poverty in rural areas by effective cooperation of Moldovan NGOs and gender-sensitive organizations.

2. Program activities

1. Supporting the development of the agro-food sector trough information dissemination about market principles and trends

(1) Collect and disseminate daily retail and weekly wholesale prices; (2) Perform marketing studies and researches; (3) Develop electronic analytical reports on marketing trends; (4) Organize participation in exhibitions and fairs.

2. Setting up cooperatives and developing their capacities to invest in marketing

(1) Extend geographical the coverage of ASPA III program; (2) Build up capacities for establishing cooperatives; (3) Identify and provide technical assistance to beneficiaries; (4) Provide financial support to strategic marketing cooperatives; (5) develop publications and organize conferences; (6) Organize business tours.

3. Increasing the sales of small and medium farmers through informal cooperation

(1) Develop information packages by specific product or by market in terms of quality standards, suppliers, competitors, which will serve as support to regional advisors in their work with the sales groups; (2) Facilitate transactions (applications, bids, contracts, contacts) (3) Carry out market micro studies upon the request of sales groups; (4) Assist farmers in decision-making through facilitation in organizing meetings of groups with submission of information, which could help farmers in their decision-making processes.

4. Improving the business management capacities trough knowledge transfer

The training provided to the target group will cover the following topics: accounting principles and methods for cooperatives; business development, entrepreneurial skills, marketing of agricultural products, administration of cooperatives, communication skills, how to market advisory services. All the trainings will be organized at the national level, except for training in cooperative development designed for the cooperative members, to be organized at the regional level.

5. Improving legislation for economic rural development by creating a favorable frame for investments and SME development

(1) Preparation phase of the campaign, which will include – documentation on the situation by organizing focus groups and round tables with the targets; studies and comparative analysis; (2) Raising awareness about the problem, which will include – leaflets, press articles, round tables, TV talk shows, dialogues with the policy actors; (3) Mobilization campaign, including press conferences, TV and radio spots, billboards, publications, press clubs, articles and field reportages, etc.

6. Decreasing the poverty in rural areas by effective cooperation of Moldovan NGOs, including gender-sensitive organizations.

The main activities can be summarized as follows: CRED General Assemblies, CRED clubs, Permanent Delegation meetings, monitoring of the legislation, coordination of activities (secretariat), issuing internal and external CRED newsletters, web page maintenance, etc. Gender awareness will be raised through articles in the AI newspaper and website and joint activities with partner organizations. Gender-sensitive NGOs in rural areas will be identified for cooperation.

3. Expected results

1. Supporting the development of the agro-food sector trough information dissemination about market principles and trends

  • 45% of farmers use the ASPA Marketing Information System via AGRAVISTA website and ROs
  • 12 000 of farmers will read the ASPA marketing newsletter incorporated in AGROinform newspaper;
  • 150 contacts/contracts established through exhibitions
  • 100 commercial transactions facilitated through AGRAVISTA in the amount of 5 mln. lei (340 000 EURO).

2. Setting up cooperatives and developing their capacities to invest in marketing

  • 15 functional marketing cooperatives with 600 members guaranteeing the access to markets for 5750 small farmers;
  • 5,5 mln. lei (375 000 Euro) invested by cooperatives in marketing;
  • 150 transactions performed by the cooperatives in the amount of 30 mln. lei, including 30% export operations.

3. Increasing the sales of small and medium farmers through informal cooperation

  • 50 sales groups identified involving 1400 small farmers;
  • 100 transactions performed by the sales groups in the amount of 7 mln. lei.

4. Improving the business management capacities trough knowledge transfer

  • 30 trainings (45 training days) provided to the Regional Advisors, price collectors and markers; monitors, cooperative staff and board chairpersons (120 women participants and 120 men);
  • 150 cooperative members (25%)
  • 70 contacts/contracts established through business trips, study visits.

5. Improving legislation for economic rural development by creating a favorable frame for investments and SME development

  • at least 3000 farmers (35% women) involved in lobby campaign through problem analysis and mobilization actions;
  • a network of at least 30 policy makers established by CRED;
  • CRED proposals undertaken by different actors.

6. Decreasing the poverty in rural areas by effective cooperation of Moldovan NGOs, including gender-sensitive organizations.

  • the group of CRED leading organizations enlarged and strengthened;
  • the image of CRED among farmers improved due to their participation;
  • the partnership with gender-sensitive NGOs (on national, regional and community level) is strengthened.